- Instant credibility and respect. Let potential clients instantly know that you’re serious about what you’re doing.
- Easy to remember. They might forget some brands but always remember the products/services name, example Books.com, Loans.com
- Stand out of the crowd, branding and marketing as the market leader.
- Drives targeted traffic to your web site based on keyword searches relating to your brand identity, products and/or services.
- Takes traffic away from competing web sites that are only using a domain name based on a company name or vanity name, not keywords used by potential visitors searching for your products or services.
- Attract type-in traffics (web site traffic that has come directly from users typing into their browser’s address bar).
- Dominate search engines, web sites with keyword-rich domains have better chances of being listed at top positions in search engine results.
- Investment value, high quality generic domains have huge upside potential.
- Drive hundreds or thousands of potential new clients to a company’s website on a daily basis, at no additional cost via search engines / type-ins
Many large companies have already purchased generic domains, because they want to benefit from owning a premium .com domain name:
- Adobe – Director.com, Flash.com
- Amazon – Endless.com
- American Express – Open.com
- AOL – Games.com
- AT&T – Mobile.com, WebHosting.com
- Bank of America – Loans.com
- Barnes and Noble – Book.com, Books.com
- Bayer – Aspirin.com, MultipleSclerosis.com
- Burlington Coat Factory – Coat.com
- Citibank – Finance.com, Mortgage.com, StudentLoan.com
- CNET – Download.com, Help.com, News.com, TV.com
- CNN/Time Inc. – Money.com, Mutual-Funds.com
- Corel – Designer.com
- Daimler AG – TruckStore.com
- Dell – CloudComputing.com
- Disney – Family.com, Kid.com
- ESS Data Recovery – DataRecovery.com
- Fandango – Movie.com, Movies.com
- Fidelity – 401k.com, Funds.com
- G&J Holdings – Candy.com
- General Electric – AutoLeasing.com
- Google – Android.com, Hello.com
- Health Magazine/Time Inc. – Health.com
- History Channel – History.com
- Honda – Motorcycles.com
- HRS – Hotel-Reservation.com
- Intel – Chips.com
- Intuit – Banking.com, Payroll.com
- JC Penny – Gift.com
- Johnson and Johnson – Baby.com, Cancer.com
- K-Swiss – TennisShoes.com
- Microsoft – Docs.com, GPS.com, Investor.com, Juice.com, Office.com, Start.com, TV.net
- Monster – Jobs.com
- Office Depot – OfficeSupplies.com, School.com
- Oracle – Retail.com, Sales.com, Think.com
- Philips – SemiConductors.com, Speech.com
- Procter and Gamble – DentalCare.com, Nails.com, Tissue.com, Toothpaste.com
- Ralph Lauren – Polo.com, Rugby.com
- Société Générale – Warrants.com
- Sun Microsystems – Network.com, ServiceProvider.com
- T-Mobile – Aerial.com
- Toys-R-Us – Toys.com
- Travelocity – Vacations.com
- Weather Channel – Weather.com
- Wedding Channel – Weddings.com
- Wells Fargo – Strong.com
- Xerox – ColorPrinters.com, Documents.com
- Zappos – Clothes.com
Drives targeted traffic to your web site based on keyword searches relating to your brand identity, products and/or services.